Our Craft Beer Sales Training Curriculum

Hopsonomy is Modern Training's craft beer sales training curriculum, delivered on its own dedicated platform. It teaches the people who sell craft beer, from styles and flavor language to confident recommendations, and it doubles as proof of what we build: a complete curriculum, productized and ready to deploy.

A Full Curriculum for Anyone Who Sells Craft Beer

Hopsonomy shows what happens when training content is built to travel: a complete sales training curriculum with its own platform and its own brand. It's also the flagship example of our Knowledge Base work, because a proven curriculum like Hopsonomy can be packaged as knowledge your AI tools draw on.

Explore Prebuilt Agents + Knowledge Bases →

Inside the Curriculum

Courses run from beer styles and ingredients to sales skills and service, each built in Hopsonomy's own brand.

Hopsonomy course: Sales Skills — Starting Conversations About BeerHopsonomy course: Sales Skills — Describing BeerHopsonomy course: Beer Styles — Wild Ales & Kettle SoursHopsonomy course: Service — Troubleshooting Draft Systems

A few of the course covers from the Hopsonomy curriculum. Explore the full lineup on the platform.

Common Questions

What is Hopsonomy?

Hopsonomy is Modern Training's craft beer sales training curriculum, hosted on its own platform for teams that sell craft beer.

Who is Hopsonomy for?

Breweries, restaurants, bars, and retailers whose teams sell craft beer and need product knowledge and sales confidence.

How do we get it?

Visit the Hopsonomy platform, or schedule a call and we'll walk you through it.

Teach Your Team to Sell Craft Beer

Ready to put Hopsonomy to work? Visit the platform or let's talk.